Psychology of the masses in the political campaigns of Mexico, 2006, 2012 and 2018. Mexico: UAM Iztapalapa

Abstract

The text addresses one of the most important problems in social psychology. The one that concerns the behavior exhibited by crowds and their transformation into human masses. The research being carried out focuses on observing the closure of campaigns, within the framework of the presidential elections in Mexico, in three different periods. The last three six-year terms. In each campaign, the narrative of what is observed in the events carried out by each of the most exalted political forces in the country is presented. The investigation offers photographic testimonies of what happened and points out the aspects that it considers most remarkable, where beliefs are established as the most significant background of the framework. But it is symbols, emotions and images (the latter as part of social thought) that give content to their expression. They are accompanied by a ritual of organization for the arrival, the arrangement of the stage, a plan of amenities and entertainment, as well as the presentation of the candidate who is running and appears on the ballot. It is a little original show in its staging, but original and unrepeatable due to its circumstance.